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Visual content is powerful

Seeing is believing. Vision is our dominant sense. This is particularly true in the digital world, where we can’t touch, taste or smell (yet).

If you’re marketing your business digitally, you need to be sure that you’re investing in great quality visual content. Videos, images, photos, illustrations, infographics, interactive visuals and more can take your online and social media marketing strategy to the next level.

It’s simple, really: many people find it faster and easier to process visual information. If you’re not sure you agree – imagine shopping online using a text-only platform!

You can also convey many different messages with one visual, whether you’re trying to illicit an emotional response, make your audience laugh or convey your brand personality and style.

Here are more reasons to invest in visual content…

Images help people to take in information

Studies have shown that people tend to recall information better when it is presented along with a relevant visual. Researchers found that when people just heard the information, they remembered only around 10% of this content three days later. However, when the information was paired with a meaningful image, people retained 65% of the information three days later.

Images also help people to process and understand content better. Another study revealed that when people were given directions that included both text and illustrations, they were able to navigate a whopping 323% better than those who were following directions without illustrations.

Therefore, if you want to educate your customers about your products or encourage them to keep your brand top of mind, it makes good sense to include visuals along with your marketing messages.

Add value with videos

Most marketers know that video content is king. But many make the mistake of thinking that online videos are the new TV commercials. In many cases, online videos are popular because they add a lot more value than the traditional 30 second TV commercial format.

So, include video in your content strategy, but make sure it’s the right kind of video. By this we mean video content that rewards people for taking the time out of their busy lives to watch it. It needs to offer something in return – by helping, inspiring, teaching, demonstrating, updating, relaxing or entertaining.

According to HubSpot, 70% of YouTube users watch videos for “help with a problem” they’re experiencing at work, at school or university, or in a field of interest. In fact, a survey conducted in 2018 found that more than half of consumers interviewed (54%) actually wanted to see more video content from a brand or business they support.

Visual content is not expensive to produce

Given the value that visual content can add to your digital marketing campaigns, you may think that it’s costly to generate. But this does not have to be the case. When you partner with the right digital marketing agency, your brand and business can benefit from great quality digital content at a price that suits your marketing budget.

Whether you’re looking for a thoughtfully designed website or attention-grabbing visual content for Facebook, Twitter, LinkedIn and Instagram, Kri8it can meet your needs and your marketing budget.

Keen to find out more?

Contact us

Cape Town, South Africa

Tel: +27 21 797 8444
Email: clint@kri8it.com

George, South Africa

Tel: +27 44 873 3442
Email: francesca@kri8it.com

Dublin, Ireland

Tel: +353 83 317 4599
Email: charl@kri8it.ie

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