What is evergreen content and why your website needs it

Evergreen content is, like its name suggests, content that never goes out of fashion. It’s relevant all year round and doesn’t date, continuing to drive traffic. It will typically be about something that someone, somewhere…

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Time to get real: building trust and credibility online

It’s no wonder that reality TV has exploded over the past few decades. People love it when things get real – and marketing is no different. These days, people would rather believe online reviews or…

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Tips for your 2019 digital marketing calendar

Marketing is hard work and keeping it up is tiring – unless you have a solid plan in place to guide you along.   Your marketing calendar is the plan that overviews all your marketing…

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We're Hiring! - Copywriter and Social Media Content Generator

The role will require strategic conceptualisation and management of social media content calendars, promotional/marketing campaigns, as well as the day-to-day roll out of these activities.   Duties will include scheduling and planning overall social content…

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Black Friday -- Cyber Monday: Is your business ready?

This shopping phenomenon happens in both physical and virtual stores, although there is another separate day dedicated to online shopping – Cyber Monday, falling on the 26 th of November this year. In 2017, Cyber…

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What’s in a name? 6 Secrets to naming success!

In reality, names can be incredibly difficult to generate. In rare cases, the perfect name is obvious. But most of the time, it requires a little research work and a lot of creative thinking. What’s…

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Visual content is powerful

If you’re marketing your business digitally, you need to be sure that you’re investing in great quality visual content. Videos, images, photos, illustrations, infographics, interactive visuals and more can take your online and social media…

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The 5 podcasts we can’t stop listening to

"We must never become too busy sawing to take time to sharpen the saw." – Dr Stephen Covey” Here are five podcasts that we – as a digital marketing agency – can’t live without: Rainmaker…

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Using micro moments to connect with customers

Instead of sitting down to a dedicated online session on our laptops or desktops, we can now use our mobile devices to quickly check in and out of our email and social media accounts, navigation…

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