Social Marketing & Strategy
Social media data creates incredible opportunities for companies to reach the people they want to – and track the success of their campaigns. Facebook, for example, holds the largest volume of consumer data the world has ever known.
Do you want to speak directly to a very specific audience based on age, location, interests, shopping behaviour and more? Kri8it can target your consumers with precision. We can also measure the results down to the last detail. Whether we harness the benefits of ultra-targeting on Facebook or trending topics on Twitter, social advertising is by far the cheapest way to reach consumers at scale with the most comprehensive reporting ever seen in the advertising world.
Research & Analysis
Our work is only as good as our understanding of your business, goals and customers. We believe that sound research and analysis is the foundation of any digital strategy. Through thorough competitor and market analyses, customer surveys and more, we make sure we build every project and campaign on holistic, accurate intelligence. Over the years, we have honed our R&A methodology to ensure that we optimise your digital marketing spend.
What are your goals? Do you want to increase your sales opportunities, change perceptions, educate customers or build brand awareness? Are you driving traffic to a store, a competition entry form or a website? We can work closely with you to define a clear social campaign strategy that’s aligned with your unique business goals. This way, all efforts and spend will be focused on the most suitable channels, the most relevant audience, and the most impactful content.
The social sphere may be flooded with content, but we can help you to navigate your way through all this noise. Our content specialists can help you to create brand messaging that adds value – through entertaining, educating, informing, inspiring or offering them an exclusive deal. We’ll also ensure that this content is delivered to the most suitable people, in a relevant way, at the right time.
Social media campaigns
Every campaign is unique. Depending on our strategy, we could include the following services:
Facebook Dark Post Advertising
Facebook Post Boost Advertising
Advert Split Testing
Twitter Promoted Tweets
Email-based campaigns play a vital role in any integrated marketing strategy, particularly when they are well written, targeted and timed. Strategic email marketing is a cost-effective way to promote products, advertise offers, educate customers and keep those vital lines of communication open. We offer email marketing services, including e-newsletters, that are tested, measured and optimised for maximum open rates, click throughs and conversions. We also comply with all relevant data protection regulations.
Search Engine Marketing
In a world where “Google” has become a verb and so many brands are competing for share of voice on this platform, SEM helps increase your visibility in Google’s search results. To this end, we offer strategic Google AdWords campaigns with keyword and competitor research, conversion-focused advert copywriting, and in-depth campaign performance analysis.
Conversion Rate Optimisation
Once you’ve attracted visitors to your website, the next step is to convert them into customers – or encourage them to take the desired action that meets your online goals.
Kri8it examines the psychology of the user and analyses their path to purchase or conversion, removing any obstacles in their way, making them feel safe and secure, and showing them only the information they need to reach a decision. Because every business is different, we create unique CRO strategies for your campaign, constantly testing and adjusting for optimal success.