Modern brand owners and marketing teams have a vast range of digital marketing tools available to choose from. Many are designed to optimise marketing resources and deliver more value for every cent spent. But how do you find the best tools for your business?
We’ve rounded up some of our favourites below. These are well worth exploring if you haven’t had a chance to do so already.
Be seen on Google
If you’re not getting the Google search rankings or web traffic you want through organic means, you may want to consider a paid search campaign (otherwise known as a pay-per-click or PPC advertising campaign) using Google AdWords. This tool enables you to bid on keywords that relate to your brand, product or service, and then pay for an advert that people see when they type these keywords into the Google search bar. You can target your ads to your desired market – by region, country, city or specific geographical location (such as a set distance from your place of business). You can reach out to your customers with a range of advertising formats, including text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads.
Grow your Facebook audience
The Facebook Ads Manager tool makes it easier for you to create targeted Facebook adverts that help you to reach your audience and grow your Brand Page fanbase. This is the first marketing tool you should explore within the Facebook environment – and even those new to social media advertising will find it straightforward and easy to use. On Facebook Ads Manager, you can:
- Create and run your ads
- Target your ads to your chosen audience
- Set your budget to control costs
- Monitor your ad performance
Most brand owners understand that SEO is critical but have no clue where to start. Moz offers two great SEO toolkits, designed for different types of use cases:
- Moz Pro is designed for all-in-one website SEO, providing services such as keyword research, tracking rankings, monitoring link building efforts and informing content marketing campaigns.
- Moz Local enables businesses to run local SEO campaigns aimed at improving their listings among searches that are conducted in their local geographical locations. You begin by sharing your company’s location information.
Pretend you’re a designer
Add some visual interest to your social media pages and blog, design your own event invitations and much more with absolutely no graphic design skills on Canva. This free, web-based design tool provides you with a simple drag-and-drop user interface that allows you to customise a design template or create your own text and images from scratch, pulling in your own photos or choosing from Canva’s library of images, illustrations, fonts and other assets.
Analyse your headlines
If you’re not happy with your email newsletter open rates or with the traction you’re getting on your blog, it may be time to analyse the quality of your headlines. With CoSchedule’s free headline analyzer, you can run each headline through the tool to check how it scores. Essentially, this tool rates your “overall headline quality”, as well as each headline’s “ability to result in social shares, increased traffic, and SEO value”.
Communicate more effectively
Forget your run-of-the-mill spell checker. If you’re looking for an intelligent tool to check your content for typos and grammar gremlins more thoroughly, try Grammarly. There are a suite of tools available to help amateur, academic and professional writers to improve the quality of their social media posts, newsletters, emails, documents, website copy and more – by flagging grammar, spelling, punctuation, word choice and style errors.
These tools are just a start. For more digital marketing tips, advice and guidance, contact Kri8it. We specialise in smart, effective and strategic digital design, development, marketing and content creation across mobile, web, social media and other channels.