Our top 7 content marketing tips

In case you need a quick refresher, here’s a definition:

Keen to formulate a content marketing strategy for your brand? Here are seven things to consider as you put together your plan.

Unless you know why you’re producing content for your audience, you won’t know which topics or content channels to focus on. Sit down with your marketing team and discuss your business goals – what do you want your content marketing campaigns to do for your brand?

Who do you want your content to appeal to? You need to make sure that you know your audience – what their challenges and concerns are, what’s important to them, what motivates them, and much more.

While you don’t want to write your blog posts like product brochures, you do need to keep your brand tone of voice consistent across every single marketing message you send out – just in a way that is relevant to the communication channel. Stay true to your brand values, too.

Content marketing should never be too product- or service-oriented. Instead, focus on creating content that educates, inspires, helps and entertains, to position your brand in a positive light.

While you do want to keep your content unique and on-brand, it’s important to keep your finger on the pulse and know what topics are trending in your audience segment. What are they interested in right now? How are these topics relevant to your brand?

Keep your audience from getting bored by mixing up your content formats. Beyond blog posts and how-to guides, you could also produce videos, webinars, infographics, e-books, case studies, quizzes, newsletters, podcasts and much more. Be creative with your content marketing and you’ll stand out.

Write your own unique content – or get a copywriter to do it for you. If you only share other brands’ content, you are positioning your company as a follower and not a leader.