How we are using Instagram to generate highly targeted leads

Leatt® develops high-performance products for extreme sports athletes living on the edge. Kri8it manages various aspects of the Leatt digital presence including Leatt.com and their various social channels. As part of their digital content strategy…

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How we are getting new customers at $0.18 per lead using Social Media Marketing!

Exclusive Books is running a Children's Festival country wide with activities including things like: Readings, Competitions, In-Store Giveaways and Various Fun-Filled Activities. We are using Social Media Marketing by running a Facebook Ad Campaign to…

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Drive sales on Instagram with Linkperch

Instagram is a powerful platform for engaging your audience. When it comes to directing them to your online shop or landing page, however, the process can get a little clunky. Up until now, it was not…

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Facebook’s new Custom Audience pixel

Facebook recently announced several improvements to their website conversion tracking and optimisation offerings. What’s different? One integrated pixel: The original Audience and Conversion pixels have been replaced with a single multi-functional Custom Audience pixel that…

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Content marketing in 2015

Content marketing – the art of sharing useful and valuable information with your target market – is more than a marketing buzzword. It’s an essential ingredient in the digital marketing mix. Born out of a…

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Trends for 2015 and beyond

How are you planning to evolve your digital marketing strategies during 2015? Here are three trends that may influence the way in which you interact with your target market next year and beyond. 1. Transparency…

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How to adapt your digital strategy for the festive season

The festive season is the busiest time of year for most businesses. Here are five tips for getting the most out of your digital campaign over the holidays. Meaningful seasonal promotions Most brands step up…

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Beyond fan-gating

We need to rethink the way that we run Facebook competitions. The social network recently announced that as of 5 November 2014, it will not be possible to incentivise users to Like a Page. This…

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