Web Design
How to make your e-commerce website a success
During 2017, approximately 1.66 billion people purchased goods online. Worldwide online retail sales are estimated to reach 8.8% of total retail spending in 2018 as compared to 7.4% in 2016. In this environment, it makes sense…
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The power and the joy of simple websites
When a user visits a website for the first time, research has shown that it takes mere milliseconds for them to decide whether they’re going to continue exploring the website or move on. “A websites’…
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All you need to know about content marketing
Today, however, there is so much information available digitally, that consumers can afford to be more discerning when it comes to engaging with brand-sponsored content. People are now able to conduct their own research online…
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What is the true value of a logo?
What makes a good logo? Some logos are so well known that we instantly think of the companies they represent, even when there’s no text alongside the image. So, how did these organisations get it…
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Where is the smart digital marketing money going?
To help you stay ahead of the curve, we’ve outlined five key focus areas: 1. The importance of why Generational attitudes are transforming; and marketing needs to shift gear to reflect these changes. Millennials, as…
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What will digital marketing look like in 2018 and beyond?
Thanks to the dizzying pace at which technology develops, it’s important to constantly question whether you’re up to date on what’s possible in the world of digital communication. Here are three trends that may inspire…
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Client Success Snapshot
2017 has been an interesting ride! We’re sharing some highlights from the year - check out these marketing wins that offered our clients a great return on their digital investment during 2017 Art of Safari…
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The basic principles of great UX design
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs As more people spend more of their precious time in the digital universe, their expectations of…
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A sophisticated digital experience to suit Syntech’s diverse customer base
Driven by a love for technology, Syntech sources industry-leading tech products from around the world and distributes these throughout Sub-Saharan Africa. As their business has grown, their target market has diversified and expanded. Syntech is…
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