LinkedIn Stories: A new chapter begins

This development comes at a time when more people are working from home and perhaps missing out on the everyday conversations and connections that they used to have with colleagues in the office. “In the…

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How NOT to communicate with customers during a crisis

This doesn’t just involve getting more comfortable with using digital channels during times of social distancing. It also requires a shift in mind-set. Many of your customers’ priorities may have changed. How can you adjust…

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How to create a Google Maps API key

But before we start, here are three important things you need to know: 1. Google Maps changed its policy Websites and apps that started using Google Maps on or after the 22nd of June 2016…

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Writing for different social media channels

The truth is: if you’re not tailoring your messaging for each medium, there’s a substantial risk that you’re not harnessing the full potential of these engagement platforms. They may all be grouped together under the…

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GDPR is here. How can we help?

Now that the EU’s General Data Protection Regulation (GDPR) has come into force, it’s critical that all organisations – even those operating on other continents – understand their obligations under this far-reaching legislation. calls…

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Are you happy with your brand look and feel?

A CI is not just another marketing acronym. It’s the first (and arguably most important) step that any company must take on its branding journey. CI stands for “corporate identity”: the way you visually –…

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How to write for Facebook

This is a mistake. As more brands, causes, media producers, groups, acquaintances, friends and family members fight for share of voice on Facebook – you need to work harder to build an audience and keep…

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All you need to know about content marketing

Today, however, there is so much information available digitally, that consumers can afford to be more discerning when it comes to engaging with brand-sponsored content. People are now able to conduct their own research online…

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What is the true value of a logo?

What makes a good logo? Some logos are so well known that we instantly think of the companies they represent, even when there’s no text alongside the image. So, how did these organisations get it…

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