Google's New Look

A company's corporate identity – if designed well – reflects its brand promise and unique positioning within the market. As companies grow and change to meet modern consumer demands, there is a need for their logos to…

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Facebook’s new Custom Audience pixel

Facebook recently announced several improvements to their website conversion tracking and optimisation offerings. What’s different? One integrated pixel: The original Audience and Conversion pixels have been replaced with a single multi-functional Custom Audience pixel that…

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Brain games

Everyone needs a little escapism now and then, especially around the mid-afternoon mark. Here are some cool online games for those ‘Is this day not over yet?’ moments. Don’t feel guilty – they sharpen your…

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Digital To-Do List for 2015

What are the most successful digital marketers focusing their efforts on this year? Here are our top three tips for 2015. 1. Make it mobile-friendly Torque Mag reports that more than a third of web…

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Trends for 2015 and beyond

How are you planning to evolve your digital marketing strategies during 2015? Here are three trends that may influence the way in which you interact with your target market next year and beyond. 1. Transparency…

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Google AdWords ruling means better competitiveness in SA

South Africa’s first Google AdWords case has been concluded and the ruling has paved the way for competing companies to bid on keywords relating to each other’s trademarks. As many of our clients know, AdWords…

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How to adapt your digital strategy for the festive season

The festive season is the busiest time of year for most businesses. Here are five tips for getting the most out of your digital campaign over the holidays. Meaningful seasonal promotions Most brands step up…

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Stake claim to your dotCity domain

Proudly South African brands and organisations can now differentiate themselves online with the arrival of new dotCity domains for Cape Town, Joburg and Durban. These new Generic Top Level Domains (gTLDs) are being released as…

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WordPress 4.0 has landed

Dubbed “Benny” in honour of jazz legend Benny Goodman – WordPress Version 4.0 is now available for download or upgrade. So, what’s the difference? According to the WordPress blog, “While 4.0 is just another number…

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