A company’s website has become the face of its business and it is often the first interaction it has with a consumer. It can be the primary and, often best, method of communicating your brand identity. A website’s design and layout doesn’t need to be constantly updated and follow every trendy design idea, but it should be modern, functional and aesthetically appealing to visitors. If your website doesn’t have some of the features below then it may be time for an update.
Here are some guidelines for when it is time to update your site:
Smartphones and other mobile devices are only becoming more popular and for many people they are the primary way they access the internet. If your website cannot function across a wide range of browsers and access devices, users are going to find it frustrating and not stick around for long. A site with responsive design can function, scale and look great on any sized screen.
Difficult to manage
Do you find it difficult to update your site with new information? A good Content Management System (CMS) allows you to easily work on the backend of your site. WordPress is one of the most popular CMS’ due to its incredible power and customisability.
Business has changed
Are you still doing what you were 5 years ago? Have you pivoted, grown or added new services? Your website needs to change as you do and accurately reflect your service offering. If you are looking at refocusing your services it can be a website update.
When a user sees a website that seems like a refugee from the 90’s it can immediately turn them off the site. What worked five years ago doesn’t necessarily work in today’s modern browsers. Just as you wouldn’t let your office building become run down and look terrible you have to apply the same care to your website. An out of date website makes users think that your services are similarly antiquated.
Optimised for Search Engines
There is no point in having a fantastic site or great services if no one can find you. A website that is optimised for SEO will increase your Google ranking and drive more traffic to your site. Search engines have changed drastically in the last few years and your site may no longer be ranking well. People rarely look past the first few pages of any search engine and that’s where you want to be for any searches in your service area.
There are over 1 billion people on Facebook and more than 500 million on Twitter. Businesses cannot ignore social media networks as a way to interact with consumers and build brand loyalty. A good website should have cross-pollination with social media networks and allow customers to share or talk about the site with their friends.
“If you want to re-position your company’s website or update its’ look and functionality you can rely on kri8it. Contact us to see how we can help you achieve this.