SOCIAL & PR
HOW TO TELL YOUR BRAND STORY IN 2016
SOCIAL & PR
Now that people are addicted to their social networks, social media is cannibalising digital media as well as traditional media. To put it in perspective: it took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.
People want to be social when they engage with their media. Brands need to be creating the content that our audience wants to consume.
“ CREATING THE CONTENT THAT OUR AUDIENCE WANTS TO CONSUME ”
In our fast-paced world, TIME & ATTENTION are the most valuable resources. Showing appreciation for an audience’s time by communicating with them in a more human, sociable way can make a lasting impression. Every brand has a story to tell. By focusing on storytelling instead of just the hard sell, brands can use their social channels to provide value several times over before asking for business.
We conceptualise and implement a balanced communication strategy where we analyse our topics, plan content carefully and measure the response. We keep communication aligned across platforms to provide the best results and set your brand apart as a content authority.
Kri8it also offers workshops to clients and their internal teams on communication strategies and brand storytelling on social media in 2015 and beyond.