Exclusive Books is running a Children’s Festival country wide with activities including things like: Readings, Competitions, In-Store Giveaways and Various Fun-Filled Activities. We are using Social Media Marketing by running a Facebook Ad Campaign to landing pages where moms and dads can enter a competition to win exclusive hampers. We are using the competition to drive feet in store and gather hot leads for Exclusive Books.
And we are seeing some awesome results!
The Facebook Ad
The Landing Page
As we can see we are getting a 60% conversion rate on the landing page at a cost of R2.76 ( $0.18 ) !!!
This is a great example of how brands can use social media marketing to not only drive awareness but generate leads! You can read more about our Digital Marketing here. But remember that these numbers are as a result of a broader storytelling social strategy that is crucial to your ongoing campaign success.
Want to find out how? Let’s have a coffee.