PROVIDING EFFECTIVE RESULTS
The power of social advertising lies in the ability to market to consumers based on their data. All marketing is changing to leverage the benefits of big data. Facebook, as an example, has the most consumer data that the world has ever known.
An ice-cream shop can now market their Super Bowl family deal directly to users between the ages of 23-32 who like ice-cream, live within 10 miles of their store, are married with kids, and love football.
“ MARKET TO CONSUMERS BASED ON DATA ”
Not only can Kri8it target your consumers with similar precision, but we can also measure the results down to the last detail. Whether it be ultra targeting on Facebook or using trending topics on Twitter, social advertising is by far the cheapest way to reach consumers at scale with the most comprehensive reporting ever seen in the advertising world.
Some of our Social Advertising services include:
• Facebook Campaigns
• Facebook Dark Post Advertising
• Facebook Post Boost Advertising
• Facebook Retargeting
• Advert Split Testing
• Sales Funnels
• Twitter Trendjacking
• Twitter Promoted Tweets
• Instagram Advertising
Although many would argue that Search Engine Marketing (a.k.a. Google Adwords) is on a downward trend, it is still an integral part of a comprehensive digital strategy.
“ SEM HELPS INCREASE YOUR BRAND’S VISIBILITY IN SEARCH RESULTS ”
We live in a world where “Google” is a verb (“Just Google it”). With all the brands competing for share of voice on this platform, SEM helps increase your brand’s visibility in Google search results.
We offer strategic Google AdWords campaigns with keyword and competitor research, advanced advert copywriting tailored for conversion, and in-depth campaign performance analysis.
CONVERSION RATE OPTIMISATION
Driving traffic to your website is only the first step towards achieving your online goals. The next step is to convert these visitors into customers – or encourage them to take the desired action that meets your online goals.
“ MORE OF AN ART THAN A SCIENCE ”
Kri8it looks into the psychology of the user and analyses their path to purchase or conversion – removing any obstacles in their way, making them feel safe and secure, and showing them only the information they need in order to make a decision.
There are various strategies for increasing conversion – such as split testing different wording or imagery, or making use of unique landing pages geared specifically for conversion. Conversion Rate Optimisation (CRO) is more of an art than a science, and we therefore create unique strategies for every campaign, constantly testing and tweaking for the best chances of success.