Drive sales on Instagram with Linkperch

Drive sales on Instagram with Linkperch

Instagram is a powerful platform for engaging your audience. When it comes to directing them to your online shop or landing page, however, the process can get a little clunky. Up until now, it was not possible to add a link to an Instagram caption. The only way to get...
Facebook’s new Custom Audience pixel

Facebook’s new Custom Audience pixel

Facebook recently announced several improvements to their website conversion tracking and optimisation offerings. What’s different? One integrated pixel: The original Audience and Conversion pixels have been replaced with a single multi-functional Custom Audience...
Content marketing in 2015

Content marketing in 2015

Content marketing – the art of sharing useful and valuable information with your target market – is more than a marketing buzzword. It’s an essential ingredient in the digital marketing mix. Born out of a need to engage advertising-weary consumers, the goal of content...